When correctly implemented, SEO or Search Engine Optimization can help your online business rank high on search engines. With the high rankings come high traffic and ultimate higher potential for getting sales. SEO is done both on-page and off-page with on-page SEO being done to help search engines better understand what the page is all about and off-page SEO being done to help search engines understand which web sites are more relevant and important.
Off-page SEO optimization requires backlinks to make it thrive. Backlinks are links to other sites which links then point back to your site. Link-building in this case is the process of acquiring said links from other websites. That being said however, not all backlinks should be used and care must be taken to ensure that you don’t end up with links that will ultimately harm your website or business.
Below are some tips suggested by Matt, a Baltimore SEO Specialist with Faculty Creative.
Your website outlook matters. First of all, before actually going out there in search of links you need to ensure that your website is at its very best. You need to ensure that the website is very appealing to visitors; that it has interesting content; that is properly placed and doesn’t have too much clutter or Ads. Try as much as possible to organize the website’s web pages so that things/ products/ services are not all over the place!
Make sure your internal links are working great. Before looking for links outside your website, you need to ensure that your own website too does have great linking. You need to have a good site structure with text that links with each page on the site.
Go for quality not quantity. It is very tempting to get as many links as possible in order to improve search engine rankings however care must be taken to ensure that the links gotten are or quality to avoid penalties. Ideally, you should go for links from authority websites and websites that are related your industry. Avoid spam websites like a plague as you go about getting backlinks.
Create high-quality content that is engaging and earns your website quality links. By high-quality sharable content here, it is a lot more than a mere 500-word article; it is more to do with detailed informative content that is interesting to your visitors. Whether it is written or in video form, the content you create has to compel a number of visitors to share if you are to earn backlinks.
Target news sites and authority web directories These sites will help your presence get felt better over the internet and ultimately earn your quality links. Authority sites are trusted thus have plenty of links to them.
Take a peek at your competitors and check out their link building tactics to learn which strategies could work well for your site. Remember though not to simply copy the links as what works well for your competitor may not work well for you!
Embrace the social media to ultimately help with the link building process. This is because when you create sharable content, not only will your presence be felt on the social medial platform but your content will be willingly shared which ultimately gets you the much needed natural links that search engines want.
Ultimately, with the right link-building done and quality backlinks earned, your business’ SEO strategy turned into a long term one that reaps you immense benefits. That being said, it is important to devote a portion of your time trying to attain quality back links.