Internet marketing is one of those terms that is thrown around by business owners and web developers alike, but most have no clue how to use internet marketing effectively. Internet marketing is really about how to use it to stand out in the crowded world that is flooded with information. There are no shortage of theories and beliefs about just how to do it, but when it all comes down to it, there are a few things that work no matter what industry you’re in.
Know Who Your Ideal Customer/Reader Is
This should already be apparent if you run a business or a blog, but knowing who your ideal customer/reader is is internet marketing 101. If you don’t know that, then it’s impossible to really venture out and grow your audience effectively and profitably. Remember that it’s not just about getting more people aware of your brand, it’s about getting the right people who will read, believe, and buy what you’re selling. So before you do anything else, figure out or at least have a hypothesis of who your ideal customer/reader is.
Go Where They Are
Once you know who your ideal customer/reader is, then you need to go where they are. Having a website, social media platform, and email list is great, but if nobody knows who you are, then you will be marketing to nobody. Every market is unique in where their customers tend to hang out. Find out if they use Facebook, Twitter, Pinterest, and certain forums. Also find out if they are searching for things you do on Google. Remember – you can’t stand out from the crowd if you don’t know where the crowd is standing.
Build Your Base
Now that you know who your ideal customers are and where they hangout online, it’s time to build up your following. This is easier than ever now that the major social media platforms allow you to advertise and do it with pinpoint precision of who you want to reach. Facebook, for example, allows you to target people based on age, race, interests, location, and more. Target your ideal base with a “like” campaign to get people over to your website, but be sure to do it to a highly targeted group of people. It’s not always a numbers game. 10,000 followers may look great, but if you can get even 2,500 followers that are really into what you’re doing, then that’s great.
One of the most efficient ways to do this is to tap into a pipeline where people are already looking for services or topics that you specialize in. One of these methods is to utilize search engines as they provide stats about what people are looking for already, so you can just tailor your message to them. A colleague of mine is a Springfield, Missouri SEO expert and utilized this method with great success. There were already 1,000’s of searches a month for seo services so he just tapped into that traffic and made sure that Vibranium SEO showed up in front of all those people.
Ask Them What They Want
A lot of times, the hard part is to build up that initial base of customers and fans. However, the part that gets fun is when you start giving them exactly what they want. Instead of guessing about what your followers want from you, just ask them. They will not only tell you exactly what they want, but they will love you for it because you will make them feel valued and that their opinion really matters to you. They will then tell their friends and then you have the potential to leverage social media to build a larger following without having to do anything.
Be sure to never lose focus of what your goal is and aim to make your customers/readers happy. If you do that, then you will stand out from the crowd.