Online marketing is all about keeping up with all the changes, analyzing results and making necessary changes if you wish your business to stay afloat. Having a landing page that just doesn’t convert can be a nightmare if you are trying to make some money off the internet.
According to Alice, an online marketer from HQ SEO in Cardiff, ‘Many people think that just because they have increased the number of landing pages from say 5 to say 20, then the added leads they get should be enough to get conversions.’
This may not necessarily be the case however!
Let’s have a look at some of the ways you can tweak your landing pages and improve conversions:
Have a second look at the colors
Did you know that depending on the business or website you run, the colors you have on there can make or break your conversion rates? Take the color blue for example; it instills a feeling of security and trust while the color red on the other hand may instill a feeling of danger or provide a sense of urgency.
It pays to know what feelings different colors invoke and in what hues so that you get your target audience wanting to buy in on what you are selling. In addition, pay close attention to the color you give your call-to-action buttons as well.
Provide catchy headlines and create content that answer a need
Many people come to the internet in search of information. As such, the headlines they read out of the thousands out there should prompt them to click for a further look. Ideally, you should come up with headlines that speak to their needs and make them want to red further.
In addition, please ensure that the actual content is exactly what the user is looking for. It is frustrating to click on a given title only to find other information other than what was insinuated in the title. Remember to make the content as short and easy to read as possible.
Go for time sensitive Call-To-Action
There is something to be said about time sensitive call-to-action buttons. They tend to drive users to actually respond to the message.
Don’t forget to split-test
Whenever you don’t split-test your page, you never really know what may be working and what may not be working. As such, you need to go through your page with a fine tooth comb if possible to ensure that everything is working as should be.
Other quick tips to consider:
- Be brief and specific in the information you ask of your visitors. Anything extra might scare them off.
- Where possible, do away with distractions such as navigation bars from your landing pages
- Ensure that the information on your pages is well organized, easy to find and easy to read
- Don’t forget to add social share buttons
- Ensure that all the Call-to-Actions land on the right landing page
- Ensure that the cal-to-actions are to point and specific to what you want users to do
- Go for simple, clean pages; after all, less is more